Lorraine Duncan
Lorrain Duncan
Social media is my “happy accident.”
Before I discovered social media (and its power to turn perfect strangers into perfect customers, colleagues and friends), I was building my practice as a business coach through an array of trusted marketing methods. I went to a lot of networking meetings, shook a lot of hands, tried to remember a lot of names and did my best to follow-up and stay in touch. I gave presentations, sent out direct mail and email campaigns. I even invested in a high-end, year-long marketing program so I could master the art of marketing my business.
I played around on social media, using it mostly to reconnect with old friends and meet new people with similar interests. It was fun. I enjoyed interacting with people all over the world. When it was appropriate, I’d share tips and information that could help businesses be more productive, profitable and time efficient.
But then, something happened.
I can’t tell you the exact day or time, but at some point in 2011, a light bulb went off in my brain as I realized, I was attracting more clients, referrals and opportunities through social media than any of those traditional marketing methods… and I wasn’t even trying.
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